Paid Advertising

Ads That Fill Your Schedule — Not Just Your Impressions Report

Google Ads, Meta Ads, and Facebook management — all built for local service businesses where calls and booked jobs are the only metric that matters.

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+340%
Increase in qualified calls — Tree Service, Alabama
-58%
Reduction in cost per lead within 60 days of launch
7d
Average time from strategy call to campaigns live
01 — Google Ads

Capture the Homeowner the Moment They're Ready to Hire

When someone types "tree removal near me" or "emergency HVAC repair tonight," they're not browsing — they're ready to spend money. Google Ads puts your business at the top of those searches so you get the call before your competitors do.

We don't just run ads — we build campaigns engineered specifically for home services. Every keyword, bid, and ad extension is selected to drive phone calls and form submissions, not just clicks.

Search Campaigns

Target high-intent keywords like "tree removal," "emergency plumber," and "roof repair" in your service area.

Local Service Ads (LSAs)

Google-verified badge placement above regular search results — the highest-trust ad format for local service businesses.

Call Tracking

Every call tracked back to the exact keyword and ad that drove it so we know exactly what's working.

Weekly Bid & Keyword Optimization

Bids adjusted, negative keywords added, and ad copy tested every week to lower cost per lead over time.

Monthly Reporting

Clear reports showing calls, leads, spend, and cost per lead — with plain-English recommendations.

Ideal For
Tree Service HVAC Plumbing Roofing Landscaping Storm Cleanup
Google Ads Management

Drive Calls from High-Intent Searches

Be the first result when someone searches for your service — in your market, right now.

$650
/month management fee · ad spend billed separately
Get Started (985) 400-8705
Included
Campaign setup and structure
Keyword research and targeting
Ad copy and extensions
Weekly optimization
Monthly reporting
Meta Ads Management

Reach Homeowners Before They Even Search

Facebook and Instagram campaigns that keep your business top of mind all month long.

$500
/month management fee · ad spend billed separately
Get Started (985) 400-8705
Included
Campaign setup and creative strategy
Audience targeting and research
Retargeting campaigns
Continuous optimization
Monthly performance reports
02 — Meta Ads

Be Top of Mind Before the Storm Even Hits

Google Ads capture demand that already exists. Meta Ads create it. Facebook and Instagram campaigns put your name, your work, and your reputation in front of local homeowners week after week — so when they need you, they already know you.

We build Meta campaigns specifically for home services — not cookie-cutter ad sets built for e-commerce. Our targeting, creative direction, and optimization are all shaped around how homeowners actually make buying decisions for service businesses.

Local Audience Targeting

Reach homeowners and property owners by ZIP code, city, income level, homeownership status, and more.

Retargeting Campaigns

Re-engage people who visited your website, interacted with your page, or watched your video content.

Seasonal & Emergency Messaging

Campaigns that activate around storms, high-demand seasons, and local weather events.

Creative Direction

Ad strategy tailored to home services — what to show, how to say it, and what makes homeowners click.

Optimization & Scaling

Weekly adjustments to audiences, bids, and creative to lower cost per lead and scale what's working.

03 — Social Media Management

A Facebook Page That Actually Builds Trust

When a homeowner sees your ad and then checks your Facebook page — what do they find? An active, professional page full of real job photos, helpful content, and genuine reviews says "this company is legitimate." A page with three posts from two years ago says the opposite.

We manage your Facebook Business Profile with a strategic content calendar — 10 to 15 posts per month built around your services, your service area, and what your ideal customer actually wants to see.

10–15 Posts Per Month

Consistent posting that keeps your page active and builds local authority month over month.

Content Pillars Built for Home Services

Project showcases, seasonal tips, before/afters, service breakdowns, FAQs, and community content.

Geo-Targeted Copywriting

Every post mentions your specific service cities and communities to reinforce local presence.

Profile Optimization Included

Full business info, services, hours, categories, and cover image set up properly from day one.

Facebook Profile Management

Build Local Authority Post by Post

A page that looks as professional as the work you do — consistently, every month.

$350
/month · content creation and posting included
Get Started (985) 400-8705
Included
Profile setup and optimization
10–15 posts per month
Strategic content calendar
Community-specific copy
Before/after and project posts
The Full System

Stack the Services for Maximum Impact

Each service works alone — but together they create a lead-generation machine that works around the clock.

Capture Intent

Google Ads

Reach homeowners actively searching for your services right now.

$650/mo
Create Demand

Meta Ads

Build brand awareness and generate leads from homeowners who aren't searching yet.

$500/mo
Build Trust

Facebook Management

An active, professional page that converts ad traffic and organic discovery into real inquiries.

$350/mo
Full Ads System
$1,500/mo
Management fees only · ad spend is separate · month-to-month
Build the Full System
The Ads Process

From Strategy Call to Calls Coming In

01

Market Analysis

We research your market, competitors, and the keywords your ideal customers are actually using.

02

Campaign Build

We build your campaigns from scratch — structure, targeting, ad copy, and tracking all set up correctly.

03

Launch in 7 Days

Campaigns go live fast. You don't wait weeks while we "onboard." You start generating leads quickly.

04

Weekly Optimization

We review performance every week — adjusting bids, testing creative, and cutting what doesn't work.

05

Scale What Works

When we find a winning combination, we scale it — more budget, more reach, more jobs booked.

Free Strategy Call

Ready to Start Generating Calls?

Book a free 30-minute call and we'll map out the ad strategy that makes the most sense for your market and your budget.